ICYMI Taylor Swift loves her Keds! She has quite a collection of canvas shoes. Taylor used to be a spokesperson for Keds and even had her own line of Keds sneakers at one point. They did not and still do not need to pay the "Antihero" singer to wear them, though. We have seen Taylor bounce around in her incredibly cute and stylish off-duty looks paired with a comfortable pair of Keds for decades now.
Swift is, of course, on her Eras Tour right now, where she shows off outfits from all of her different periods in time. From the amazing kelly green look to a "Lavender Haze" of purples, she is wearing more flashy heels and white cowboy boots than Keds while on stage, but we are sure to see her in some of these new ones soon!
What Keds Does Taylor Swift Have?
Where do we start with the “Bad Blood” singers, Keds? A little montage will probably be the easiest.
Keds Red Champions (Taylor Swift's go-to shoe)
Keds come in a ton of cute prints and patterns. You can stick to the classics and pair your clothes with neutrals like brown, white, and black. You can also go for other classic shades like blue and Taylor Swift's favorite, red.
Our beloved “Tim McGraw” singer has been wearing Keds for years now. She has said, “I’ve been a fan of Keds for years because they have two of my favorite elements of great style: they’re classic and effortless.”
All About Keds New Shoes
Its updated logo, captured in a new blue hue, and revised brand platform aim to highlight self-expression and the joy of dressing with modern brand messaging that expresses the Keds core values of optimism, inclusion, authenticity, and play, according to a press release.
The rich history of Keds is at the heart of the brand refresh. According to Kathleen Sullivan, senior director of marketing at Keds, "Keds has championed the freedom of individual expression since its founding more than a century ago, creating affordable, comfortable, fashionable footwear that offers a blank canvas (both metaphorically and literally) for wearers to experiment with style and self-expression."
"Our new platform carries on our legacy of being advocates for self-expression with a promise to help you unlock your unique style, but what's particularly special about it is the focus on optimism, play, and inclusivity." The idea of self-expression through style isn't new to the footwear world, but with Keds, it's all about the joy—the joy of stepping into something that feels just right.
Three new upgraded sneaker styles are introduced as part of the new brand vision, along with a new collection that draws inspiration from the iconic Keds Champion.
What Do The New Keds Look Like?
The new Keds line of footwear has names. The Mini, a sleek, ultra-feminine twist with flirty ballet flat looks; The Platform, an elevated update with dress-up appeal; and The Court, a sporty spin with classic court sneaker vibes.
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